Etihad Airways: reputation management – an example of the Eyjafjallajökull Iceland volcano
Subject area Crisis management, reputation and brand management, corporate communication, logistics, organization strategy. Study level/applicability Post-graduate and executive education. Case overview The Eyjafjallajökull Iceland Volcano erupted on April 14, 2010, causing an estimated loss of US$1...
| Published in: | Emerald Emerging Markets Case Studies |
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| Format: | Article in Journal/Newspaper |
| Language: | English |
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Emerald
2011
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| Online Access: | http://dx.doi.org/10.1108/20450621111192753 http://www.emeraldinsight.com/doi/full-xml/10.1108/20450621111192753 https://www.emerald.com/insight/content/doi/10.1108/20450621111192753/full/xml https://www.emerald.com/insight/content/doi/10.1108/20450621111192753/full/html |
| Summary: | Subject area Crisis management, reputation and brand management, corporate communication, logistics, organization strategy. Study level/applicability Post-graduate and executive education. Case overview The Eyjafjallajökull Iceland Volcano erupted on April 14, 2010, causing an estimated loss of US$1.7 billion for the aviation industry. At one stage in this weeklong event, 1.2 million passengers were affected with 100,000 flights being grounded across Europe. This case documents the way Etihad, a leading global airline company managed the crisis and continues to learn for future scenarios. Expected learning outcomes Adaptation strategies, reputation management, brand management, crisis planning and implementation, communication and stakeholder management, scenario analysis. Supplementary materials Teaching notes. |
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