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Consumer Identity
by
Young
,
Melissa
Marie
Published 2010
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Master Thesis
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Related Subjects
Chování spotřebitele
Instrumentální podmiňování
Klasické podmiňování
Kognitivní učení
Maslowova hierarchie potřeb
Metodologie životního stylu VALS
Proces rozhodování
Sociálně-environmentální vlivy
Vliv životní prostředí
classical conditioning
cognitive learning
consumer behaviour
decision-making process
environmental influences
freud's consciousness
instrumental conditioning
involvement learning
maslow's hierarchy of needs
modelling learning
social-environmental influences
values and lifestyles
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