Suresh P. Sethi

Suresh P. Sethi is Eugene McDermott Chair of operations management and director of the Center for Intelligent Supply Networks at the University of Texas at Dallas.He has contributed in the fields of manufacturing and operations management, finance and economics, marketing, industrial engineering, operations research, and optimal control. He is known for his developments of the Sethi advertising model and DNSS Points, and for his textbook on optimal control.

His past and present editorial positions include departmental editor of ''Production and Operations Management'', corresponding editor of ''SIAM Journal on Control and Optimization'', and associate editor of ''Operations Research'', ''Manufacturing & Service Operations Management'', and ''Automatica''. Provided by Wikipedia