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Važnost internog marketinga u primjeni upravljanja odnosima s klijentima u hotelijerstvu
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Pećnjak
,
Marta
Published 2021
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Master Thesis
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CRM
DRUŠTVENE ZNANOSTI. Ekonomija. Trgovina i turizam
SOCIAL SCIENCES. Economics. Trade and Tourism
customer relationship management
hotel industry
hotelijerstvo
internal marketing
interni marketing
upravljanje odnosima s klijentima
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