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A Bad Case of Electronic-Word-of-Mouth : A Bachelor Thesis on Negative EWOM and its Effects on Consumer Purchase Intentions and Brand Attitude
by
Klingstedt, Johan
,
Naderi
,
Sandra
Published 2020
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Bachelor Thesis
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Related Subjects
Brand Attitude
Economics and Business
Ekonomi och näringsliv
Electronic Word-of-Mouth
Online Makreting
Purchase Intentions
Social Media
Subjective Norms
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