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Atem, Guilherme Nery
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A pedagogia do consumo: estratégias da marca guaraná antarctica
by
Silva, Priscila Azeredo da
,
Azevedo, Sandro Tôrres de
,
Oliveira, Thaiane Moreira de
,
Atem
,
Guilherme
Nery
,
Bedran, Laura Martini
,
Tavares, Mariana Ayres
Published in
Signos do Consumo
(2010)
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Related Subjects
estratégias de marca
experiência
história da publicidade
pedagogia do consumo
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