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林岳聰
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不同風險框架的消費者購買意圖之腦影像研究
by
林
岳
聰
,
Lin, Yueh-Tsung
Published 2015
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Related Subjects
consumer decision-making
fMRI
framing effects
online auction
perceived risk
框架效應
消費者決策
知覺風險
線上拍賣
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