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Managerial response to eWOM posted by consumers from different cultures : A case study of the hotel industry in northern Sweden
by
Belfrage, Marcus
,
Palo
,
Lovisa
Published 2020
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Bachelor Thesis
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Related Subjects
Economics and Business
Ekonomi och näringsliv
collectivistic
comments
consumers
culture
eWOM
hotel
individualistic
managers
negative
positive
response
reviews
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