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Leveau, Pierre‐Henry
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Leveau, Pierre‐Henry
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The Role of Embodiment and Body Position in Virtual Reality Tourism Experiences on Consumer Behavior
by
Leveau
,
Pierre
-
Henry
,
Camus, Sandra
,
Richard, Paul
Published 2022
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22
The Role of Embodiment and Body Position in Virtual Reality Tourism Experiences on Consumer Behavior
by
Leveau
,
Pierre
-
Henry
,
Camus, Sandra
,
Richard, Paul
Published 2022
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23
The Role of Embodiment and Body Position in Virtual Reality Tourism Experiences on Consumer Behavior
by
Leveau
,
Pierre
-
Henry
,
Camus, Sandra
,
Richard, Paul
Published 2022
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24
The Role of Embodiment and Body Position in Virtual Reality Tourism Experiences on Consumer Behavior
by
Leveau
,
Pierre
-
Henry
,
Camus, Sandra
,
Richard, Paul
Published 2022
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Related Subjects
[SHS.GESTION]Humanities and Social Sciences/Business administration
embodiment
behavioral intentions
incarnation
intentions comportementales
experiential marketing
virtual reality
body position
position du corps
enjoyment
emotion
marketing expérientiel
émotions
plaisir
réalité virtuelle
challenges
gamification
immersion
JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics
JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising
défis
ludification
[SHS.INFO]Humanities and Social Sciences/Library and information sciences
customer experience
purchase intention
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