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Moving to higher ground: building innovation capabilities to overcome conceptual biases in new product development
by
Thuillier, Antoine
,
Fuller, Matthew
,
David, Albert
Published 2017
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Moving to higher ground: building innovation capabilities to overcome conceptual biases in new product development
by
Thuillier, Antoine
,
Fuller, Matthew
,
David, Albert
Published 2017
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...
new
product
development...
”
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Moving to higher ground: building innovation capabilities to overcome conceptual biases in new product development
by
Thuillier, Antoine
,
Fuller, Matthew
,
David, Albert
Published 2017
Subjects:
“
...
new
product
development...
”
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Thuillier, Antoine
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conceptual architecture
3
creativity
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design theory
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new product development
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pitch presentation
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startups
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JEL: G - Financial Economics/G.G2 - Financial Institutions and Services/G.G2.G24 - Investment Banking • Venture Capital • Brokerage • Ratings and Ratings Agencies
2
JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M1 - Business Administration/M.M1.M13 - New Firms • Startups
2
[SHS.GESTION]Humanities and Social Sciences/Business administration
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