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Analýza marketingové komunikace Univerzity Tomáše Bati ve Zlíně s partnerskými institucemi v programu Erasmus
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Náplavová, Michaela
Published 2008
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Bachelor Thesis
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Bachelor Thesis
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Náplavová, Michaela
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Keywords: The advertising
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Klíčová slova: Reklama
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dotazník
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hypotéza
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komunikační proces
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marketingová komunikace
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marketingový průzkum
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osobní kontakt
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program Erasmus
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propagace prodeje
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přímí marketing
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reklamní plán
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the advertising plan
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the communication process
the costs of the communication
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the direct marketing
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the hypothesis
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the marketing communication
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the marketing research
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the personal contact
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Tomas Bata University Zlín: TBU DSpace
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English
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sami
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