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Percepcija vrijednosti marke prilikom donošenja odluke o kupnji
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Racionalna i emocionalna kupnja
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Percepcija vrijednosti marke prilikom donošenja odluke o kupnji
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Racionalna i emocionalna kupnja
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Društveno odgovorno ponašanje potrošača prilikom kupnje odjevnih predmeta
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Društveno odgovorno ponašanje potrošača prilikom kupnje odjevnih predmeta
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Document Type
Master Thesis
6
Author
Herceg, Nikolina
2
Karol, Sara
2
Lulić, Domagoj
2
Topic
DRUŠTVENE ZNANOSTI. Ekonomija. Marketing
6
SOCIAL SCIENCES. Economics. Marketing
6
ponašanje potrošača
consumer behavior
4
purchase
4
brand
2
consumer behaviour
2
consumer responsibility
2
društvena odgovornost
2
društveno odgovorno ponašanje
2
emocije
2
emotions
2
kupnja
2
kupovina
2
marka
2
potrošačka odgovornost
2
racionalnost
2
rationality
2
social responsibility
2
socially responsible behavior
2
see all ...
Content Provider
Croatian Digital Theses Repository (National and University Library in Zagreb)
3
University North Digital Repository
3
Language
Croatian
6
Open Polar Keyword
sami
6
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