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Exploring the factors that drive luxury tourism : sub-brand by Lapland Safaris case
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Andreu Simola, Marc
Published 2023
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Bachelor Thesis
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Bachelor Thesis
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Andreu Simola, Marc
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Lapland
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brands
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brändit
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consumer behaviour
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customisation
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experience tourism
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fi=Matkailu|sv=Turism|en=Tourism|
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kuluttajakäyttäytyminen
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luksus
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luontomatkailu
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luxury
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luxury goods
matkailu
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mystery shopping
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nature tourism
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quality
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tourism
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Theseus.fi (Open Repository of the Universities of Applied Sciences)
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Arctic
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Rovaniemi
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English
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Lapland
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