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How Consumers Evaluate Website Personalization: Identification and Measurement of Specific Benefits
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De Pechpeyrou, Pauline
Published 2007
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How Consumers Evaluate Website Personalization: Identification and Measurement of Specific Benefits
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de Pechpeyrou, Pauline
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How Consumers Evaluate Website Personalization: Identification and Measurement of Specific Benefits
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How Consumers Evaluate Website Personalization: Identification and Measurement of Specific Benefits
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de Pechpeyrou, Pauline
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How Consumers Evaluate Website Personalization: Identification and Measurement of Specific Benefits
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de Pechpeyrou, Pauline
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