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Societal communication and brand equity
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Societal communication and brand equity
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Author manuscript, published in "EMAC, Reykjavik: Iceland (2007)" Title: Societa...
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The Impact of Green Marketing Mix on Determinants of Brand Equity: The Case of N...
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Societal communication and brand equity
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Benoît-Moreau, Florence
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Parguel, Béatrice
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