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The Impact of Green Marketing Mix on Determinants of Brand Equity: The Case of North Cyprus
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Esfahani, Behrouz Ghazi
Published 2019
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Master Thesis
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Master Thesis
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Esfahani, Behrouz Ghazi
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Business Administration
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Green Marketing--Cyprus
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Green marketing mix
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Green marketing--Environmentalist
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Green marketing--Management--Industrial management--Environmental aspects
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Green marketing--Product management - Environmental aspects
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Independent T-test and One-Way Anova Analysis
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Marketing Management
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brand equity
conservationist & Green organizations
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green marketing
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green product
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Eastern Mediterranean University Institutional Repository (EMU I-REP), Famagusta
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English
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