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Dialekters påverkan på varumärkets personlighet och styrka
by
Tangen, Christoffer
,
Morinder, Lukas
,
Lyrfors, Elin
Published 2015
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Lyrfors, Elin
1
Morinder, Lukas
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Tangen, Christoffer
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Business and Economics
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Dialekt
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Jennifer Aaker
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Radioreklam
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Varumärkespersonlighet
Varumärkesstyrka
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Lund University Publications Student Papers (LUP-SP)
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Inga
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Tangen
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Swedish
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Northern Sweden
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