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To segment or not? That is the question
by
Tkaczynski, Aaron
,
Rundle-Thiele, Sharyn R.
,
Prebensen, Nina Katrine
Published in
Journal of Vacation Marketing
(2018)
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1
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Prebensen, Nina Katrine
1
Rundle-Thiele, Sharyn R.
1
Tkaczynski, Aaron
1
Topic
1409 Tourism
1
Activity market segmentation
1
Leisure and Hospitality Management
1
Northern Norway
1
Target marketing
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TwoStep cluster analysis
Winter tourism
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Content Provider
The University of Queensland: UQ eSpace
1
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Norway
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English
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Northern Norway
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