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The power of Digital marketing - Influencers impact on purchase intention : A qu...
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The power of CSR : A quantitative study describing the role of CSR in university...
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The impact of trust in eWOM through dimensions of source credibility towards pur...
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Exploratory study on purchase intention of vitamin D fortified drinks in Denmark...
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Bachelor Thesis
3
Article in Journal/Newspaper
1
Author
Chin, Elizabeth R.
1
Chomak, Ezra R.
1
Erhard, Ainslee L.
1
Erlendsdottir, Eydis Y.
1
Hannu, David
1
Johannisson, Markus
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Lundin, Hanna
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Orlien, Vibeke
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Perez-Cueto, Federico J. A.
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Westberg, Olivia
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Topic
Purchase intention
Economics and Business
2
Ekonomi och näringsliv
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Attitudes
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Business Administration
1
Consumer behavior
1
Consumer’s attitude
1
Corporate Social Responsibility
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EWOM
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Fortification
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Företagsekonomi
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Hotel Stay
1
Hotel industry
1
Influencer marketing
1
Online reviews
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Outdoor industry
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Source Credibility
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Subjective norms
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Supplementation
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Theory of planned behavior
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Trust
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Vitamin D
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Luleå University of Technology Publications (DiVA)
3
University of Copenhagen: Research
1
Language
English
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Open Polar Keyword
Luleå
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