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The power of CSR : A quantitative study describing the role of CSR in university students’ consumption within the outdoor industry
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Westberg, Olivia
Published 2020
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Bachelor Thesis
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Bachelor Thesis
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Westberg, Olivia
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Consumer’s attitude
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Corporate Social Responsibility
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Economics and Business
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Ekonomi och näringsliv
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Outdoor industry
Purchase intention
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Theory of planned behavior
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Luleå University of Technology Publications (DiVA)
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English
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