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MODELS TO ASSESS SPORTS SPONSORSHIP RECALL ON CONSUMERS: AN APPLICATION ON THE SPONSORS OF THE BRAZILIAN NATIONAL FOOTBALL TEAM
by
de Almeida Grynberg, Caio
,
Lacombe Penna da Rocha, André
Published 2010
“
... that the
values
invested
in this activity have grown over one thousand per cent in the last twenty years, reaching...
”
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Lacombe Penna da Rocha, André
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de Almeida Grynberg, Caio
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Assessment of Sport Sponsorship
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Avaliação de Patrocínio
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Brand Recall
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Investment Return
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Marketing Esportivo
Recall de Marca
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Retorno de Investimento
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Periódicos Científicos da UFRGS (Universidade Federal do Rio Grande do Sul)
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