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A configuração estratégica do discurso em peças publicitárias de refrigerante à base de guaraná: um estudo comparativo entre anunciantes brasileiros.
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Xarão, Ariane da Silva
Published 2013
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...This dissertation seek to investigate the speech strategic configuration in the
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Xarão, Ariane da Silva
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Advertising plays
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CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
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Discursive and comunicative strategies
Discurso
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Estratégias comunicativas e discursivas
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Peça publicitária
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Semiotics theory
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