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Attracting Digital Native Students Through Digital Marketing
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Vennberg, Karin
Published 2018
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Bachelor Thesis
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Bachelor Thesis
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Vennberg, Karin
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Digital natives
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digital marketing (DM)
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education
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elaboration likelihood model (ELM)
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high school
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peripheral route
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persuasion
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Luleå University of Technology Publications (DiVA)
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