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Personalidade de marca de destinos geoturísticos : uma análise comparativa
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The Impact of Brand Image on Customers’ Purchase Intention of Apparel (Koton Pro...
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Master Thesis
2
Author
Correia, Pedro Henrique Soares
1
Eskandri, Fatemeh
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Topic
Brand Image
ANOVA test
1
Brand Personality
1
Branding (Marketing)--Brand Image--Brand choice--Koton Products--Eastern Mediterranean University--Cyprus
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Business Administration
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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EMU Students
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Geotourism
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Geoturismo
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Imagem de Marca
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Independent T-test
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Internet
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Marca Comercial
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North
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North Cyprus
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Purchase Intention
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Regression Analysis
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Turismo
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Eastern Mediterranean University Institutional Repository (EMU I-REP), Famagusta
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Repositório da Universidade dos Açores
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