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[en] SPORTS SPONSORSHIP IMPACT ON THE CONSUMER: A MODEL TO EVALUATE ITS EFFECTIVENESS
by
CAIO DE ALMEIDA GRYNBERG
Published 2007
“
... is in the rise. Estimates indicate that the
values
invested
in this activity have grown over one thousand per...
”
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CAIO DE ALMEIDA GRYNBERG
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[en] CONSUMER BEHAVIOR
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[en] RETURN ON INVESTMENT
1
[en] SPONSORSHIP
[en] SPORT
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[pt] COMPORTAMENTO DO CONSUMIDOR
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[pt] ESPORTE
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[pt] PATROCINIO
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[pt] RETORNO DO INVESTIMENTO
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Content Provider
Pontifícia Universidade Católica (PUC) do Rio de Janeiro: Maxwell
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Portuguese
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