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Talking about my generation: revisiting the influence of age in luxury counterfe...
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Brand sex, sexual state and gender: towards a distinction between three construc...
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A paradoxical Role of Management Controllers in a Public Company
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How Consumers Evaluate Website Personalization: Identification and Measurement o...
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Brand Sex, Sexual State and Gender: Towards a distinction between three construc...
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Societal communication and brand equity
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The healthcare organization seen as composed of silos: a relevant representation...
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Moving to higher ground: building innovation capabilities to overcome conceptual...
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Talking about my generation: revisiting the influence of age in luxury counterfe...
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Talking about my generation: revisiting the influence of age in luxury counterfe...
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Brand sex, sexual state and gender: towards a distinction between three construc...
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A paradoxical Role of Management Controllers in a Public Company
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A paradoxical Role of Management Controllers in a Public Company
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Brand sex, sexual state and gender: towards a distinction between three construc...
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Healthcare managers' awareness: an operational definition built on a combination...
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Making nothing or something: corporate Fab Labs seen through their objects as th...
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Desingning to decide : conceptual architecture of innovative projects proposals...
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How Consumers Evaluate Website Personalization: Identification and Measurement o...
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Brand Sex, Sexual State and Gender: Towards a distinction between three construc...
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How Consumers Evaluate Website Personalization: Identification and Measurement o...
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Document Type
Conference Object
31
Article in Journal/Newspaper
3
Author
Parguel, Béatrice
7
David, Albert
6
Fuller, Matthew
6
Damart, Sébastien
5
Azar, Salim
4
Benoît-Moreau, Florence
4
Thuillier, Antoine
4
Chamaret, Cécile
3
David, Gilles
3
Fournier, C.
3
Lai, Chi Quynh
3
Perrot, Serge
3
Pueschel, Julia
3
de Pechpeyrou, Pauline
3
Adam-Ledunois, Sonia
2
Azar, Salim, L.
2
Lacroux, Alain
2
De Pechpeyrou, Pauline
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Topic
[SHS.GESTION]Humanities and Social Sciences/Business administration
JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M1 - Business Administration/M.M1.M13 - New Firms • Startups
4
brand equity
4
consumer's benefits
4
design theory
4
experiment
4
loyalty
4
personalization
4
societal communication
4
websites
4
Anthropomorphic view
3
Awareness
3
Brand Management
3
Brand Personality
3
Brand Sexual Associations
3
Consumer Perception
3
Education
3
Gender
3
Grand Nord québécois
3
Healthcare managers
3
Hermeneutic phenomenology
3
Industrial Jurisprudence
3
J - Labor and Demographic Economics::J5 - Labor–Management Relations
3
JEL: I - Health
3
JEL: J - Labor and Demographic Economics/J.J5 - Labor–Management Relations
3
JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M1 - Business Administration/M.M1.M10 - General
3
Management Controllers
3
Public Company
3
Survey research
3
Trade Unions
3
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Content Provider
Archive ouverte HAL (Hyper Article en Ligne, CCSD - Centre pour la Communication Scientifique Directe)
12
Université Paris-Dauphine: HAL
12
Université de Nantes: HAL-UNIV-NANTES
7
ESSEC Business School: HAL (École Supérieure des Sciences Économiques et Commerciales)
2
Normandie Université: HAL
1
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Reykjavík
3
Arctic
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Norway
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English
31
French
3
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Iceland
28
Reykjavík
5
Arctic
3
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