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Itkonen, Marja
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Integroitua ilmoittelua? Case:Etelä-Karjalan primääriset matkailuyritykset
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Itkonen, Marja
Published 2005
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Master Thesis
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Master Thesis
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advertising
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advertising in regional tourism brochures
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alue-esiteilmoittelu
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ilmoittelu
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integrated marketing communication
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integroitu markkinointiviestintä
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primary tourism company
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primäärinen matkailuyritys
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