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Repository ZSB (Zagreb School of Business)
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Persuazija i medijska manipulacija u marketinškoj komunikaciji i percepciji čovjeka
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Tot, Iva
Published 2022
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STRATEGIJE MARKETINGA MESNIH INDUSTRIJA NA PRIMJERU PIK-A VRBOVEC
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Fabris, Katja
Published 2018
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IMPLEMENTACIJA STRATEGIJA MARKETINGA NA IMPULZIVNU POTROŠNJU POTROŠAČA
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Batarelo, Katarina
Published 2020
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DRUŠTVENE ZNANOSTI. Ekonomija. Marketing
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SOCIAL SCIENCES. Economics. Marketing
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DRUŠTVENE ZNANOSTI. Ekonomija
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Keywords: Marketing strategy
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Ključne riječi: Strategije marketinga
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SOCIAL SCIENCES. Economics
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brand
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communication
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consumer behaviour
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consumers
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digital age
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digital marketing
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digitalni marketing
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digitalno doba
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društvene mreže
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excitation transfer theory
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factors which influence consumer behavior
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impulsive buying
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impulzivna kupovina
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komunikacija
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manipulacija
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manipulation
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marketing communication
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marketing strategies
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marketinška komunikacija
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marketinške strategije
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media manipulation
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medijska manipulacija
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new media
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novi mediji
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