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A comparison of consumer characteristics and their influence on the use of electronic word-of-mouth
by
Beheshti, Sina
Published 2017
“
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Eastern
Mediterranean
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EMU
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Master Thesis
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Master Thesis
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Author
Beheshti, Sina
1
Topic
Business Administration
1
Marketing-Social Media-Word-of-mouth-Consumers' Decision Making
1
Word-of-mouth advertising-Consumer satisfaction-Marketing
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Eastern Mediterranean University Institutional Repository (EMU I-REP), Famagusta
1
Geographic location
Anava
Language
English
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sami
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