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[en] THE INFLUENCE OF BRAND IN THE PURCHASE DECISION OF BEER
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PEDRO CALIL TAVARES
Published 2014
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2
[pt] FUSÕES E AQUISIÇÕES: O CASO AMBEV
by
DANIEL PIRES CAMPOS RIBEIRO
Published 2006
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[pt] FUSÕES E AQUISIÇÕES COMO ESTRATÉGIA DE EXPANSÃO: APLICAÇÃO AO CASO DA AMBEV
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FELIPE ROCHA RUIVO
Published 2006
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DANIEL PIRES CAMPOS RIBEIRO
1
FELIPE ROCHA RUIVO
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PEDRO CALIL TAVARES
1
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[pt] AMBEV
2
[pt] AQUISICAO
2
[pt] FUSAO
2
[en] BEER
1
[en] BRAND
1
[en] CONSUMER BEHAVIOR
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[pt] CERVEJA
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[pt] COMPORTAMENTO DO CONSUMIDOR
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[pt] MARCA
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Pontifícia Universidade Católica (PUC) do Rio de Janeiro: Maxwell
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