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[SHS.GESTION]Humanities and Social Sciences/Business administration
17
behavioral intentions
embodiment
17
incarnation
17
intentions comportementales
17
body position
13
position du corps
13
emotion
9
experiential marketing
9
marketing expérientiel
9
émotions
9
enjoyment
8
plaisir
8
réalité virtuelle
8
virtual reality
8
JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics
4
JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M3 - Marketing and Advertising
4
challenges
4
défis
4
gamification
4
immersion
4
ludification
4
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