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An Overview On The Effectiveness Of Brand Mascot And Celebrity Endorsement
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An Overview On The Effectiveness Of Brand Mascot And Celebrity Endorsement
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Isari Pairoa
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Proud Arunrangsiwed
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Product endorsement
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identification theory
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memory
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source credibility
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unintentional effect
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DataCite Metadata Store (German National Library of Science and Technology)
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Adkins
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