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Embodiment, immersion, and enjoyment in virtual reality marketing experiences
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Embodiment, immersion, and enjoyment in virtual reality marketing experiences
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Embodiment, immersion, and enjoyment in virtual reality marketing experiences
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Camus, Sandra
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Leveau, Pierre‐henry
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[SHS.INFO]Humanities and Social Sciences/Library and information sciences
customer experience
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experiential marketing
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Archive ouverte HAL (Hyper Article en Ligne, CCSD - Centre pour la Communication Scientifique Directe)
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Portail HAL Institut Agro
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Portail des publications scientifiques de l’Université d’Angers (HAL)
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English
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