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Uvedení nové čokoládové tyčinky na český trh a její marketingová podpora
by
Kubricht, Vojtěch
Published 2020
“
... na český trh a jak ho marketingově podpořit. Abstract
Confectionery
market is highly competitive...
”
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Master Thesis
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Kubricht, Vojtěch
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Product launch
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Uvedení produktu na trh
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chocolate bars
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marketing communication
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marketing support
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marketingová komunikace
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marketingová podpora
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čokoládové tyčinky
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Content Provider
University of Economics, Prague (VŠE): Science and Research
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Czech
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