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Marketing and compromising for sustainability
by
Finch, John H.
,
Geiger, Susi
,
Harkness, Rachel Joy
Published in
Marketing Theory
(2016)
“
.... As a theory framework, the
economic
sociology
of conventions provides a basis for assessing...
”
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Finch, John H.
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Geiger, Susi
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Harkness, Rachel Joy
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