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Conflicts of supply chains in multi-channel marketing:a case from northern Finland
by
Rusko, Rauno Tapio
Published in
Technology Analysis & Strategic Management
(2016)
“
... online shop’. Successful exploitation of
e
-
commerce
and multi-channel marketing needs intensive...
”
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Rusko, Rauno Tapio
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/dk/atira/pure/person/fieldofscience2010/5/12
1
name=Business and management
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Content Provider
LaCRIS - University of Lapland Current Research System
Language
English
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Northern Finland
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