Search Results - Open Polar - Marketing Intelligence & Planning

Select result number 1
1

Customer relationship oriented marketing practices in SMEs

by Reijonen, Helen, Laukkanen, Tommi
Published in Marketing Intelligence & Planning (2010)
“... operations. A customer relationship oriented marketing process is suggested. This process includes customer...”

Get access
Get access
Get access
Get access

Article in Journal/Newspaper
Select result number 2
2

Consumer preferences and policy implications for the green car market

by Chowdhury, Mahzabin, Salam, Khan, Tay, Richard
Published in Marketing Intelligence & Planning (2016)
“... and market simulation. Findings The authors found that consumer preferences were sensitive to changes in fuel...”

Get access
Get access
Get access
Get access

Article in Journal/Newspaper