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MARKETINŠKO KOMUNICIRANJE V PODJETJU HENKEL
by
Furjan, Tamara
Published 2014
Subjects:
“
...target
audience
communication canal...
”
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Master Thesis
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Master Thesis
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Author
Furjan, Tamara
1
Topic
Communicating
1
advertising
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ciljno občinstvo
1
communication program
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company Henkel
1
determination of the marketing budget
1
direct marketing
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določitev marketinškega proračuna
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komuniciranje
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komunikacijski kanal
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komunikacijski program
1
marketing communication
1
marketinško komuniciranje
1
media
1
mediji
1
neposredno trženje
1
odnosi z javnostmi
1
oglaševanje
1
osebna prodaja
1
personal selling
1
podjetje Henkel
1
pospeševanje prodaje
1
promocijski splet
1
promotional mix
1
public relations
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sales promotion
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target audience communication canal
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Content Provider
Digital Library of University of Maribor
Language
Slovenian
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