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Moving to higher ground: building innovation capabilities to overcome conceptual biases in new product development
by
Thuillier, Antoine
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Fuller, Matthew
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David, Albert
Published 2017
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Desingning to decide : conceptual architecture of innovative projects proposals analysis and managerial implication
by
Thuillier, Antoine
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Fuller, Matthew
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David, Albert
Published 2018
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JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M1 - Business Administration/M.M1.M13 - New Firms • Startups
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[SHS.GESTION]Humanities and Social Sciences/Business administration
design theory
JEL: G - Financial Economics/G.G2 - Financial Institutions and Services/G.G2.G24 - Investment Banking • Venture Capital • Brokerage • Ratings and Ratings Agencies
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JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics/M.M1 - Business Administration/M.M1.M14 - Corporate Culture • Diversity • Social Responsibility
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conceptual architecture
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creativity
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decision-making
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new product development
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pitch presentation
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