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1by Altintzoglou, Themistoklis, Hansen, Karina Birch, Valsdottir, Thora, Odland, Jon Øyvind, Martinsdóttir, Emilía, Brunsø, Karen, Luten, Joop“.... The results were then linked to the Stage-Gate model for consumer-based new product development (NPD...”
Published in Journal of Consumer Marketing (2010)
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