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Personas
e posicionamento de marca: um estudo de caso do portfólio de cervejas AMBEV
by
Salles, Sérgio Augusto Faria
,
Albernaz, Rafaela Lemos
,
Manhães, Carolina Souza
,
Neto, Alber Francisco dos Santos
Published 2018
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Albernaz, Rafaela Lemos
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Manhães, Carolina Souza
1
Neto, Alber Francisco dos Santos
Salles, Sérgio Augusto Faria
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Cervejarias
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Marketing
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Storytelling
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Portal de Periódicos UFSC (Universidade Federal de Santa Catarina)
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