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Kiirikki, Mikko
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University of Lapland: Lauda
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Törmälä
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Lapin brändi-imagon kanssatuottaminen matkailukohteena sosiaalisessa mediassa
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Kiirikki, Mikko
Published 2016
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Master Thesis
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Master Thesis
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Kiirikki, Mikko
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Lapin matkailukohteen brändi-imago
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User-Generated Content
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brand co-creation
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electronical Word Of Mouth
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