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Batarelo, Katarina
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IMPLEMENTACIJA STRATEGIJA MARKETINGA NA IMPULZIVNU POTROŠNJU POTROŠAČA
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IMPLEMENTACIJA STRATEGIJA MARKETINGA NA IMPULZIVNU POTROŠNJU POTROŠAČA
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Document Type
Master Thesis
2
Author
Batarelo, Katarina
Topic
DRUŠTVENE ZNANOSTI. Ekonomija. Marketing
2
SOCIAL SCIENCES. Economics. Marketing
2
consumer behaviour
2
excitation transfer theory
2
factors which influence consumer behavior
2
impulsive buying
2
impulzivna kupovina
2
marketing strategies
2
marketinške strategije
2
potrošačko ponašanje
2
teorija uzbuđenja
2
čimbenici ponašanja potrošača
2
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Content Provider
Croatian Digital Theses Repository (National and University Library in Zagreb)
1
Repository ZSB (Zagreb School of Business)
1
Language
Croatian
2
Open Polar Keyword
sami
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