Topic
[SHS.GESTION]Humanities and Social Sciences/Business administration
13
behavioral intentions
13
body position
embodiment
13
incarnation
13
intentions comportementales
13
position du corps
13
emotion
9
experiential marketing
9
marketing expérientiel
9
émotions
9
JEL: M - Business Administration and Business Economics • Marketing • Accounting • Personnel Economics
4
challenges
4
défis
4
enjoyment
4
gamification
4
ludification
4
plaisir
4
réalité virtuelle
4
virtual reality
4