Tourists getting involved. The influence of pro-environmental voluntourism on destination image formation.
The purpose was to explore the realization of the pro-environmental initiative in the Faroe Islands in which tourists were involved as volunteers. The research was aimed at understanding how this influences tourists’ perceptions of a destination. We were interested in filling the research gap regard...
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ftzenodo:oai:zenodo.org:6578770 2023-06-06T11:53:31+02:00 Tourists getting involved. The influence of pro-environmental voluntourism on destination image formation. Lis Weronika Dymitrow Mirek Grzelak-Kostulska Elżbieta 2022-05-25 https://zenodo.org/record/6578770 https://doi.org/10.5281/zenodo.6578770 unknown doi:10.5281/zenodo.6578769 https://zenodo.org/record/6578770 https://doi.org/10.5281/zenodo.6578770 oai:zenodo.org:6578770 info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by/4.0/legalcode info:eu-repo/semantics/article publication-article 2022 ftzenodo https://doi.org/10.5281/zenodo.657877010.5281/zenodo.6578769 2023-04-13T23:27:56Z The purpose was to explore the realization of the pro-environmental initiative in the Faroe Islands in which tourists were involved as volunteers. The research was aimed at understanding how this influences tourists’ perceptions of a destination. We were interested in filling the research gap regarding the importance of tourists’ direct involvement in pro-environmental initiatives in terms of how this experience stimulates their perceptions of a destination image. The quantitative research method was adopted, whereby surveys were conducted among volunteering tourists and regular tourists visiting the Faroe Islands archipelago. The latter group was divided into two subsamples of arriving and departing tourists in order to understand how their perception changed after the visit. This study challenges the assumptions of the destination image theory, according to which only ‘accidental’ information can affect the organic image of a destination within the mind of a tourist. The study reveals that tourists who tangibly experience a green marketing initiative have a positive opinion about the destination in terms of environmental protection. The organic image itself can be changed through purposeful action on the part of destination managers. We show the importance of the direct involvement of tourists in a volunteering project that is considered valuable in promoting the destination’s environmental image. Article in Journal/Newspaper Faroe Islands Zenodo Faroe Islands |
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The purpose was to explore the realization of the pro-environmental initiative in the Faroe Islands in which tourists were involved as volunteers. The research was aimed at understanding how this influences tourists’ perceptions of a destination. We were interested in filling the research gap regarding the importance of tourists’ direct involvement in pro-environmental initiatives in terms of how this experience stimulates their perceptions of a destination image. The quantitative research method was adopted, whereby surveys were conducted among volunteering tourists and regular tourists visiting the Faroe Islands archipelago. The latter group was divided into two subsamples of arriving and departing tourists in order to understand how their perception changed after the visit. This study challenges the assumptions of the destination image theory, according to which only ‘accidental’ information can affect the organic image of a destination within the mind of a tourist. The study reveals that tourists who tangibly experience a green marketing initiative have a positive opinion about the destination in terms of environmental protection. The organic image itself can be changed through purposeful action on the part of destination managers. We show the importance of the direct involvement of tourists in a volunteering project that is considered valuable in promoting the destination’s environmental image. |
format |
Article in Journal/Newspaper |
author |
Lis Weronika Dymitrow Mirek Grzelak-Kostulska Elżbieta |
spellingShingle |
Lis Weronika Dymitrow Mirek Grzelak-Kostulska Elżbieta Tourists getting involved. The influence of pro-environmental voluntourism on destination image formation. |
author_facet |
Lis Weronika Dymitrow Mirek Grzelak-Kostulska Elżbieta |
author_sort |
Lis Weronika |
title |
Tourists getting involved. The influence of pro-environmental voluntourism on destination image formation. |
title_short |
Tourists getting involved. The influence of pro-environmental voluntourism on destination image formation. |
title_full |
Tourists getting involved. The influence of pro-environmental voluntourism on destination image formation. |
title_fullStr |
Tourists getting involved. The influence of pro-environmental voluntourism on destination image formation. |
title_full_unstemmed |
Tourists getting involved. The influence of pro-environmental voluntourism on destination image formation. |
title_sort |
tourists getting involved. the influence of pro-environmental voluntourism on destination image formation. |
publishDate |
2022 |
url |
https://zenodo.org/record/6578770 https://doi.org/10.5281/zenodo.6578770 |
geographic |
Faroe Islands |
geographic_facet |
Faroe Islands |
genre |
Faroe Islands |
genre_facet |
Faroe Islands |
op_relation |
doi:10.5281/zenodo.6578769 https://zenodo.org/record/6578770 https://doi.org/10.5281/zenodo.6578770 oai:zenodo.org:6578770 |
op_rights |
info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by/4.0/legalcode |
op_doi |
https://doi.org/10.5281/zenodo.657877010.5281/zenodo.6578769 |
_version_ |
1767959688747417600 |