10.31142/ijtsrd14555

The Indian rural market with its vast size and demand base offers a huge opportunity that companies cannot afford to ignore. The Fast Moving Consumer Goods FMCG sector is a corner stone of the Indian economy. This segment touches every aspect of human life. The FMCG producers now understand that the...

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Published in:International Journal of Trend in Scientific Research and Development
Main Authors: Pointers, Problems, Prospects of FMCG in Rural Market, Dr. M. Rajiakodi, Dr. R. Menaka, V. Ganesh Prasad
Format: Article in Journal/Newspaper
Language:English
Published: Zenodo 2018
Subjects:
Online Access:https://doi.org/10.31142/ijtsrd14555
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spelling ftzenodo:oai:zenodo.org:3584778 2024-09-15T18:39:02+00:00 10.31142/ijtsrd14555 Pointers Problems Prospects of FMCG in Rural Market Dr. M. Rajiakodi Dr. R. Menaka V. Ganesh Prasad 2018-06-25 https://doi.org/10.31142/ijtsrd14555 eng eng Zenodo https://doi.org/10.31142/ijtsrd14555 oai:zenodo.org:3584778 info:eu-repo/semantics/openAccess Creative Commons Attribution 4.0 International https://creativecommons.org/licenses/by/4.0/legalcode International Journal of Trend in Scientific Research and Development, 2(4), 2562-2565, (2018-06-25) FMCG Rural Market Brand Marketers info:eu-repo/semantics/article 2018 ftzenodo https://doi.org/10.31142/ijtsrd14555 2024-07-27T02:50:45Z The Indian rural market with its vast size and demand base offers a huge opportunity that companies cannot afford to ignore. The Fast Moving Consumer Goods FMCG sector is a corner stone of the Indian economy. This segment touches every aspect of human life. The FMCG producers now understand that there is a lot of opportunity for them to enter into the rural market. The sector is eager about escalating rural population whose incomes are rising and which is prepared to spend on goods designed to improve life style. This paper provides information about the growth of FMCG industry in rural market of India with growing awareness and brand consciousness among people across rural area of India and how the rural markets are witnessing significant growth. It portrays the pointers prevail in the rural marketing, explaining the problems with the prospects, rural marketing strategies, problems exists in rural marketing. Dr. M. Rajiakodi | Dr. R. Menaka | V. Ganesh Prasad "Pointers, Problems and Prospects of FMCG in Rural Market" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-4 , June 2018, URL: https://www.ijtsrd.com/papers/ijtsrd14555.pdf Article in Journal/Newspaper The Pointers Zenodo International Journal of Trend in Scientific Research and Development Volume-2 Issue-4 2562 2565
institution Open Polar
collection Zenodo
op_collection_id ftzenodo
language English
topic FMCG
Rural Market
Brand
Marketers
spellingShingle FMCG
Rural Market
Brand
Marketers
Pointers
Problems
Prospects of FMCG in Rural Market
Dr. M. Rajiakodi
Dr. R. Menaka
V. Ganesh Prasad
10.31142/ijtsrd14555
topic_facet FMCG
Rural Market
Brand
Marketers
description The Indian rural market with its vast size and demand base offers a huge opportunity that companies cannot afford to ignore. The Fast Moving Consumer Goods FMCG sector is a corner stone of the Indian economy. This segment touches every aspect of human life. The FMCG producers now understand that there is a lot of opportunity for them to enter into the rural market. The sector is eager about escalating rural population whose incomes are rising and which is prepared to spend on goods designed to improve life style. This paper provides information about the growth of FMCG industry in rural market of India with growing awareness and brand consciousness among people across rural area of India and how the rural markets are witnessing significant growth. It portrays the pointers prevail in the rural marketing, explaining the problems with the prospects, rural marketing strategies, problems exists in rural marketing. Dr. M. Rajiakodi | Dr. R. Menaka | V. Ganesh Prasad "Pointers, Problems and Prospects of FMCG in Rural Market" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-4 , June 2018, URL: https://www.ijtsrd.com/papers/ijtsrd14555.pdf
format Article in Journal/Newspaper
author Pointers
Problems
Prospects of FMCG in Rural Market
Dr. M. Rajiakodi
Dr. R. Menaka
V. Ganesh Prasad
author_facet Pointers
Problems
Prospects of FMCG in Rural Market
Dr. M. Rajiakodi
Dr. R. Menaka
V. Ganesh Prasad
author_sort Pointers
title 10.31142/ijtsrd14555
title_short 10.31142/ijtsrd14555
title_full 10.31142/ijtsrd14555
title_fullStr 10.31142/ijtsrd14555
title_full_unstemmed 10.31142/ijtsrd14555
title_sort 10.31142/ijtsrd14555
publisher Zenodo
publishDate 2018
url https://doi.org/10.31142/ijtsrd14555
genre The Pointers
genre_facet The Pointers
op_source International Journal of Trend in Scientific Research and Development, 2(4), 2562-2565, (2018-06-25)
op_relation https://doi.org/10.31142/ijtsrd14555
oai:zenodo.org:3584778
op_rights info:eu-repo/semantics/openAccess
Creative Commons Attribution 4.0 International
https://creativecommons.org/licenses/by/4.0/legalcode
op_doi https://doi.org/10.31142/ijtsrd14555
container_title International Journal of Trend in Scientific Research and Development
container_volume Volume-2
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