Territorial marketing as factor of regional management
The article is devoted to the evaluation of the socio–economic development of the northern region of the Russian Federation with Khanty–Mansi Okrug (district) — Yugra territorial marketing positions, focusing on the evaluation of small and medium–sized businesses, as well as its support of the state...
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ftzenodo:oai:zenodo.org:291880 2023-05-15T17:02:44+02:00 Territorial marketing as factor of regional management Mikhailyuk, O. 2017-02-15 https://zenodo.org/record/291880 https://doi.org/10.5281/zenodo.291880 unknown issn:2414-2948 http://www.bulletennauki.com/michailuk https://zenodo.org/record/291880 https://doi.org/10.5281/zenodo.291880 oai:zenodo.org:291880 info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by/4.0/legalcode Bulletin of Science and Practice 2 231–238 territorial marketing Khanty–Mansi Okrug (district) — Yugra the consolidated budget small and medium business the competitiveness of the region the strategy of socio–ekonmicheskogo development of the region Presidential Program for upravlenskih frames info:eu-repo/semantics/article publication-article 2017 ftzenodo https://doi.org/10.5281/zenodo.291880 2023-03-10T23:57:21Z The article is devoted to the evaluation of the socio–economic development of the northern region of the Russian Federation with Khanty–Mansi Okrug (district) — Yugra territorial marketing positions, focusing on the evaluation of small and medium–sized businesses, as well as its support of the state in general and the county in particular. Several important components of the economic development of the region were analysed, namely the volume of the oil industry, the priority infrastructure projects, the ecological state of the region, the potential of human resources, cash income and expenditure. As evidence of the above facts, the author of the article provides sample results of a study conducted by LLC Consulting centre “Business Intelligence” among small and medium businesses of the city of Nizhnevartovsk on personnel matters. The author gives priority to the formation of competitive human resources in all sectors of the economy since the implementation of a successful marketing strategy is not possible without special preparation of the entire management system. As an example, are available in the Russian Federation, high school supplementary education program, after completion of training, participants most programs have the opportunity to undergo training and to apply this knowledge in practice in the Russian and foreign enterprises. Programs of interest from a marketing point of view, however, territorial marketing elements are missing in these programs. Article in Journal/Newspaper khanty khanty-mansi Mansi Zenodo |
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topic |
territorial marketing Khanty–Mansi Okrug (district) — Yugra the consolidated budget small and medium business the competitiveness of the region the strategy of socio–ekonmicheskogo development of the region Presidential Program for upravlenskih frames |
spellingShingle |
territorial marketing Khanty–Mansi Okrug (district) — Yugra the consolidated budget small and medium business the competitiveness of the region the strategy of socio–ekonmicheskogo development of the region Presidential Program for upravlenskih frames Mikhailyuk, O. Territorial marketing as factor of regional management |
topic_facet |
territorial marketing Khanty–Mansi Okrug (district) — Yugra the consolidated budget small and medium business the competitiveness of the region the strategy of socio–ekonmicheskogo development of the region Presidential Program for upravlenskih frames |
description |
The article is devoted to the evaluation of the socio–economic development of the northern region of the Russian Federation with Khanty–Mansi Okrug (district) — Yugra territorial marketing positions, focusing on the evaluation of small and medium–sized businesses, as well as its support of the state in general and the county in particular. Several important components of the economic development of the region were analysed, namely the volume of the oil industry, the priority infrastructure projects, the ecological state of the region, the potential of human resources, cash income and expenditure. As evidence of the above facts, the author of the article provides sample results of a study conducted by LLC Consulting centre “Business Intelligence” among small and medium businesses of the city of Nizhnevartovsk on personnel matters. The author gives priority to the formation of competitive human resources in all sectors of the economy since the implementation of a successful marketing strategy is not possible without special preparation of the entire management system. As an example, are available in the Russian Federation, high school supplementary education program, after completion of training, participants most programs have the opportunity to undergo training and to apply this knowledge in practice in the Russian and foreign enterprises. Programs of interest from a marketing point of view, however, territorial marketing elements are missing in these programs. |
format |
Article in Journal/Newspaper |
author |
Mikhailyuk, O. |
author_facet |
Mikhailyuk, O. |
author_sort |
Mikhailyuk, O. |
title |
Territorial marketing as factor of regional management |
title_short |
Territorial marketing as factor of regional management |
title_full |
Territorial marketing as factor of regional management |
title_fullStr |
Territorial marketing as factor of regional management |
title_full_unstemmed |
Territorial marketing as factor of regional management |
title_sort |
territorial marketing as factor of regional management |
publishDate |
2017 |
url |
https://zenodo.org/record/291880 https://doi.org/10.5281/zenodo.291880 |
genre |
khanty khanty-mansi Mansi |
genre_facet |
khanty khanty-mansi Mansi |
op_source |
Bulletin of Science and Practice 2 231–238 |
op_relation |
issn:2414-2948 http://www.bulletennauki.com/michailuk https://zenodo.org/record/291880 https://doi.org/10.5281/zenodo.291880 oai:zenodo.org:291880 |
op_rights |
info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by/4.0/legalcode |
op_doi |
https://doi.org/10.5281/zenodo.291880 |
_version_ |
1766056377819594752 |