Competing Customers' Expectations of Geothermal Spas in Tourism: The Case of The Blue Lagoon, Iceland
In this paper, we examine the impact of mass tourism on tourist venues that are marketed for their dual attraction as a place for wellness and unique environment. We use The Blue Lagoon as our case study. The Blue Lagoon in Iceland is a geothermal spa marketed as a unique experience for tourists. Th...
| Main Authors: | , |
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| Format: | Book Part |
| Language: | English Turkish |
| Published: |
TAM Yayınları
2024
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| Subjects: | |
| Online Access: | https://doi.org/10.5281/zenodo.12685934 |