Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement
The confluence of activism and social media—legitimized by efforts such as the Arab Spring and Occupy Movements—represents a growing area of mainstream media focus. Using Canada’s #IdleNoMore movement as a case, this study uses framing theory to better understand how traditional media are representi...
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ftwestwashington:oai:cedar.wwu.edu:journalism_facpubs-1008 2023-05-15T16:16:23+02:00 Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement Moscato, Derek 2016-04-26T07:00:00Z application/pdf https://cedar.wwu.edu/journalism_facpubs/9 https://cedar.wwu.edu/cgi/viewcontent.cgi?article=1008&context=journalism_facpubs English eng Western CEDAR https://cedar.wwu.edu/journalism_facpubs/9 https://cedar.wwu.edu/cgi/viewcontent.cgi?article=1008&context=journalism_facpubs Journalism Faculty Publications Media framing Online activism Journalism Studies Social Media text 2016 ftwestwashington 2022-09-14T05:53:58Z The confluence of activism and social media—legitimized by efforts such as the Arab Spring and Occupy Movements—represents a growing area of mainstream media focus. Using Canada’s #IdleNoMore movement as a case, this study uses framing theory to better understand how traditional media are representing activism borne of social media such as Twitter, and how such activism can ultimately have an impact in political and public policy debates. A qualitative framing analysis is used to identify frames present in media reporting of #IdleNoMore during its first two months by two prominent Canadian publications. Emergent frames show that hashtag activism as a catalyst for a social movement was embraced as a theme by one of the publications, therefore helping to legitimize the role of social media tools such as Twitter. In other frames, both positive and negative depictions of the social movement helped to identify for mainstream audiences both historical grievances and future challenges and opportunities for Canada’s First Nations communities. Text First Nations Western Washington University: CEDAR (Contributing to Education through Digital Access to Research) |
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Western Washington University: CEDAR (Contributing to Education through Digital Access to Research) |
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ftwestwashington |
language |
English |
topic |
Media framing Online activism Journalism Studies Social Media |
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Media framing Online activism Journalism Studies Social Media Moscato, Derek Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement |
topic_facet |
Media framing Online activism Journalism Studies Social Media |
description |
The confluence of activism and social media—legitimized by efforts such as the Arab Spring and Occupy Movements—represents a growing area of mainstream media focus. Using Canada’s #IdleNoMore movement as a case, this study uses framing theory to better understand how traditional media are representing activism borne of social media such as Twitter, and how such activism can ultimately have an impact in political and public policy debates. A qualitative framing analysis is used to identify frames present in media reporting of #IdleNoMore during its first two months by two prominent Canadian publications. Emergent frames show that hashtag activism as a catalyst for a social movement was embraced as a theme by one of the publications, therefore helping to legitimize the role of social media tools such as Twitter. In other frames, both positive and negative depictions of the social movement helped to identify for mainstream audiences both historical grievances and future challenges and opportunities for Canada’s First Nations communities. |
format |
Text |
author |
Moscato, Derek |
author_facet |
Moscato, Derek |
author_sort |
Moscato, Derek |
title |
Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement |
title_short |
Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement |
title_full |
Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement |
title_fullStr |
Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement |
title_full_unstemmed |
Media Portrayals of Hashtag Activism: A Framing Analysis of Canada’s #Idlenomore Movement |
title_sort |
media portrayals of hashtag activism: a framing analysis of canada’s #idlenomore movement |
publisher |
Western CEDAR |
publishDate |
2016 |
url |
https://cedar.wwu.edu/journalism_facpubs/9 https://cedar.wwu.edu/cgi/viewcontent.cgi?article=1008&context=journalism_facpubs |
genre |
First Nations |
genre_facet |
First Nations |
op_source |
Journalism Faculty Publications |
op_relation |
https://cedar.wwu.edu/journalism_facpubs/9 https://cedar.wwu.edu/cgi/viewcontent.cgi?article=1008&context=journalism_facpubs |
_version_ |
1766002230916284416 |