Title: In the Service of Man Title Vads Collection: Imperial War Museum: Posters of Conflict - The Visual Culture of Public Information and Counter Information

• Main Author: Artist: Unknown Printer: J Howitt and Son Ltd, Nottingham Publisher/Sponsor: National Savings Committee; Scottish Savings Committee; Ulster Savings Committee; HMSO
• Format: Other/Unknown Material
• Language: unknown
• Subjects: Arctic; Indian; Mutton; eskimo*
• Online Access: http://www.vads.ac.uk/large.php?uid=51121

Concept: war loans / savings, civilian effort, animals, civilian personnel, agriculture / food, transport, military personnel, uniform Description: whole: the images are positioned in the upper three-quarters, held within white insets. The title and text are separate and placed in the lower quarter, in blue, partially held within a decorative red border, and in red. Further text is partially integrated and placed in the upper three-quarters, in black. All set against a yellow background. image: the images depict nine animals, including an ox, sheep, yak, pigeon, husky, camel, rescue dog, horse and elephant. An illustration of each animal's use by man, such as transportation or agricultural purposes, is positioned in the background of each image. text: OXEN - strong and docile, oxen are used as beasts of burden and, when speed is not required, to draw heavy loads, in many parts of the East and in South Africa. SHEEP - one of the most useful animals in the world. Its wool gives man almost all his warm clothing; the mutton we eat is from the sheep too; and its strong hide makes good leather for many uses. THE YAK - is the Tibetan Ox. In that distant land, people depend on the Yak as a pack animal; its meat is good to eat, its milk is rich; its thick hair makes good cloth, and its skin is turned into fur coats and caps against the mountain cold. CARRIER PIGEON - these birds can fly at 40 miles an hour, and carry messages by the shortest possible route. They have done gallant war service, and are used also as communications between very lonely places. HUSKY DOG - The strong brave Eskimo dog of the Arctic. Teams of these tireless dogs draw sleighs over the frozen land, and in most parts of the Arctic circle are the only means of communication. CAMEL - called 'the ship of the desert' because it can cross great tracts of desert without food or water. The camel's endurance make it to this day one of the chief means of desert travel. RESCUE DOG - these clever animals saved many lives by finding people buried by bombs. They can be used in the same way in mine disasters and other accidents. THE HORSE - man's faithful friend and helper from prehistoric days. In every country in the world, horses of many different breeds are used for agriculture and transport. ELEPHANT - The Indian Elephant when tamed and trained is gentle and intelligent. Its enormous strength is put to good use for all heavy haulage jobs. In the Service of Man This picture is dedicated to the Children of England and Wales by the National Savings Committee. They also Serve who Save NATIONAL SAVINGS W.F.P. 500. Issued by the National Savings Committee, London; Scottish Savings Committee, Edinburgh, and the Ulster Savings Committee, Belfast. Crown Copyright Reserved. Printed for H.M. Stationery Office by J. Howitt and Son Ltd., Nottingham 51-1748 Object: sledge, cart